About

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Aviram Kofman

GenAI Backend Engineer
Lemonade

Origin Story

Buying a new family car should have been easy. But moving from my small Kia Picanto to something bigger turned out to be a real headache. I found myself lost in a sea of car prices, insurance costs, and so many other fees I hadn't even thought about. It struck me that most people, like me, only think about the car's purchase price and maybe the insurance. But there's so much more to consider.

With 13 years of experience as a software engineer and a keen interest in making smart money decisions, I decided it was time to build a better tool. I wanted something more than what was out there — something that wasn't just a list of numbers but a tool that would let me see and compare the real costs of owning different cars easily.

I knew the tool had to be simple but powerful. It had to show all the important costs without making things too complicated. After a lot of work, I came up with a calculator that does just that. It's straightforward, lets you play around with the numbers, and shows you everything clearly.

This calculator is all about giving you the full picture of what it really costs to own a car, so you can make the best decision for your budget. It's not just about the price tag on the window; it's about understanding all the costs that come after you drive off the lot.

Friends and family who've tried it say it's been a game-changer for them. They finally understand all the costs involved and feel more confident about what car to buy.

That's the story behind the car TCO calculator. It's here to help you see the full cost picture and make smart choices, just like it did for me.